Hollywood Film Festival Appoints First Global Ambassador for China & Pacific Asia June 28, 2017: For Immediate Release
Shanghai, China:At ceremonies during this year’s Shanghai International Film Festival (SIFF) closing on June 26, Brad Parks, CEO of the Hollywood Film Festival (HFF), announced the signing of HFF’s first Global Ambassador Partnership Agreement. The agreement continues the Los Angeles-based festival’s effort to build Festival Alliance Partnerships for its 2017 Jury Film Competition and 2018 Hollywood Global Exposition Tour. First announced at the Cannes Film Festival in May, the international film competition campaign is built on the mantra, "Do you have what it takes to be a Hollywood Filmmaker?”
The Shanghai gathering brought together Chinese officials, Asian and Hollywood entertainment industry leaders, and executives from premier film festivals from Mumbai to Cairo attending SIFF 2017 as part of Shanghai's "Great Belt & Road" initiative. That initiative reflects SIFF’s response to China’s strategic deployment in international markets to build a film culture export and exchange in facilitating the globalization of Chinese film.
The partnership agreement is with Hollywood China Media of Shanghai and names its President, Julia Chu, as the HFF's Global Ambassador to the Great China & Pacific Asia Region. She will govern the appointment of national ambassadors and jury committees in each of the 35 nations in the region. Each national jury committee will be responsible for nominating a series of films and filmmakers for regional recognition and consideration for the larger global competition in Hollywood, October 19-28.
Speaking at the event, Zhiqing Yu, General Secretary of the Shanghai Broadcasting Film & Television Producers Association, stated, "We offer the full support of our 1,800 production studios in submitting their films to the Hollywood Film Festival." In her closing remarks Chu said, "It is an honor to represent the exceptional cinematic artists of China while presenting the very best of today's Asian films in Hollywood this October."
Hollywood China Media is located in Shanghai and manages investment capital in film co-production, tourism and theme park development, and produces international events lead by it's president Julia Chu and chairman James Wu. The Hollywood Film Festival celebrates its 20th anniversary in 2017 with expanded celebration events across Hollywood beginning this month and running through its annual entertainment industry celebration and global film competition events in October.
For more information on the Hollywood Film Festival please visit HollywoodFilmFestival.com